There are a few signs you can look out for that a make-up brand is going to be reliably trustworthy, but I’d argue that having a make-up artist at the helm is one of the biggest—perhaps the biggest. Not only have these people spent years, sometimes decades, in the beauty industry and made up countless faces during their careers, meaning they know what makes the best foundation or which are the longest-wearing lipsticks, for example, as well as the gaps that need filling with efficacious innovation.
In today’s market, many make-up artist brands deserve your attention and will kit you out with brilliant products. As a beauty editor, I’ve tried hundreds, if not thousands, of products over the years and have a strong steer on which ones are worth the money. From big names like Bobbi Brown and Charlotte Tilbury to brands that are only a few years old but are already disrupting the industry, here are the make-up artist-founded make-up brands you need to know about…
