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International Business Times
International Business Times
Business
Marvie Basilan

'Make Finance Great Again': Trumps Rebrand DeFi Project Into 'World Liberty Financial'

World Liberty Financial World Liberty Steve Witkoff Trump Jr Donald Trump Donald Trump Jr. Eric Trump Crypto Telegram Block
The crypto project of Donald Trump's sons has been rebranded, but it appears the venture has been in the works since July -- it was only announced by Donald Trump Jr. and Eric Trump earlier this month. (Credit: AFP)

KEY POINTS

  • Trump Jr. said over the weekend that the platform is especially for unbanked consumers
  • A company filed for trademark applications for "World Financial Liberty" in July
  • The venture's Telegram group now has over 45,000 subscribers since it was created some 2 weeks ago

Donald Trump Jr. and his brother, Eric, have provided a few more details about their decentralized finance (DeFi) project that they teased earlier this month, and this time, they also changed the venture's name.

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