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Daily Record
Daily Record
Lifestyle
Jonathon Manning & Ketsuda Phoutinane

Major Toblerone makeover announced in crackdown of 'Swissness' rule

Toblerone Switzerland Mondelēz

Airport mainstay Toblerone will be getting a makeover due to laws that restrict imagery of the Swiss mountains.

The imagery of Matterhorn, a mountain in the Swiss Alps, will be removed from Toblerone's packaging due to the firm moving its production outside of Switzerland. The vista is entwined with Toblerone's aesthetic with its mountain range-shaped chocolate and boxes.

In accordance with Swiss law, Toblerone will no longer be permitted to use the Swiss iconography. The Matterhorn will now be removed and replaced with a generic Alpine summit, as reported by The Guardian.

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