Waitrose is scrapping "best before" dates on nearly 500 products as part of its plans to tackle food waste.
The posh supermarket instead wants customers to use their own judgement about when food has gone off.
Waitrose will remove the “best before” dates from September, on items including packaged fruit and vegetables.
The move is expected to eliminate millions of baskets worth of food waste, the retailer said.
It comes after rival Marks & Spencer announced it will axe "best before" dates from more than 300 fruit and vegetable products last month.
Do you think supermarkets should be doing more to tackle food waste? Let us know in the comments below.
Morrisons announced plans in January to remove "use by" dates on milk and encourage consumers to use a "sniff test" instead.
Tesco got rid of the dates on more than 100 fresh food products in 2018.
"Best before" dates are about the quality of food, while "use by" dates are used to show when a product is no longer safe to eat.
Experts at Waste & Resources Action Programme (Wrap) said "best before" dates on fruit and vegetables are unnecessary.
Marija Rompani, director of sustainability and ethics at John Lewis Partnership, which owns Waitrose, said: "UK households throw away 4.5 million tonnes of edible food every year, meaning that all the energy and resources used in food production is wasted.
"By removing best before dates from our products, we want our customers to use their own judgement to decide whether a product is good to eat or not, which in turn will increase its chances of being eaten and not becoming waste.
"By using up existing fresh food in our homes, we can also save on our weekly household food shop, which is becoming an increasingly pressing concern for many."
Catherine David, director of collaboration and change at Wrap said: "Best before dates on fruit and veg are unnecessary and create food waste because they get in the way of people using their judgement when food is still good to eat.
"We are absolutely delighted by this move from Waitrose which will help stop good food ending up in the bin.
"We estimate that removing dates on fresh fruit and veg could save the equivalent of seven million shopping baskets of food from the bin, which is huge."
Do you think supermarkets should be doing more to tackle food waste? Let us know in the comments below.
