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Bristol Post
Bristol Post
World
Emma Grimshaw

Major online fashion brand set to open 30 stores this year

Fashion fans have fallen in love with Shein since the bargain online retailer was first launched. The brand has now been running for more than a decade, and bosses have decided it's time to open 30 pop-up stores

Managers have remained tight-lipped about where these shops will open, but it's believed they will be spread across Europe, the Middle East and Africa and will be launched by the end of this year.

It follows the chain's hugely successful pop-ups earlier this year in Bristol, Birmingham and Cardiff. Shoppers were pictured queuing around the block when the Chinese fashion brand came to Cabot Circus.

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