Fashion fans have fallen in love with Shein since the bargain online retailer was first launched. The brand has now been running for more than a decade, and bosses have decided it's time to open 30 pop-up stores
Managers have remained tight-lipped about where these shops will open, but it's believed they will be spread across Europe, the Middle East and Africa and will be launched by the end of this year.
It follows the chain's hugely successful pop-ups earlier this year in Bristol, Birmingham and Cardiff. Shoppers were pictured queuing around the block when the Chinese fashion brand came to Cabot Circus.
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Shein is also opening new headquarters in Dublin. Shein's global head of government relations Leonard Lin said: “Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in EMEA – which is one of our most important markets.
"We look forward to contributing to the growth of the local economies and to supporting local communities.”
An undercover probe by Channel 4 alleged employees at some Shein factories were working up to 18 hours a day, throughout weekends and being paid as little as 3p an item, with just one day off a month. The claims in the documentary have seen the group come under heavy fire, with its recently launched licensed collection with The Rolling Stones reportedly set to have its contract terminated over the allegations.
Shein has since vowed to invest 15 million US dollars (£12.2 million) in improving standards at its supplier factories as it admitted working hours at two sites breached local regulations, PA reported last December. The online brand said an independent investigation, launched following allegations over labour abuse made in a recent UK documentary, had uncovered that employees at two of its Chinese sites were working hours that were longer than allowed under local rules.
It found staff at one of the factories were working up to 13-and-a-half hour days with at least two to three days off a month, while those at the second site were working up to 12-and-a-half hours a day, with no fixed structure for days off.
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