As soon as the Christmas period finishes up, Easter eggs begin appearing on our shelves despite still being a good few months away.
And while it can be funny seeing how quickly supermarkets move on to the next big thing, some might have noticed a slight change this year. That is because some Easter eggs are slightly smaller in size than they were in previous years.
For example, the iconic Dairy Milk eggs still cost £5, but have shrunk from 286g to 245g. This practice is sometimes called 'shrinkflation' and allows companies to reduce costs without hiking their prices.
This comes as companies across sectors, from beer to broadband, are having to hike their rates to keep up with inflation, which skyrocketed in 2022.
While 'shrinkflation' allows prices to remain the same, it does mean that a product - or in some cases a service - will shrink in size or scope.
Some fans took to social media to share their thoughts on the smaller Easter eggs, with many disappointed at the prospect of getting less chocolate for the same price.
"Great even Easter eggs are less for your money," one Twitter user wrote. Another stated: "Shrinkflation - price is the same but less of it."
And one member of the Extreme Couponing and Bargains UK group suggested avoiding the product, commenting: "Easy solution don't buy them."
A spokesperson for Cadbury's parent company, Mondelez, said: "We're constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves.
"This year we’ve revamped our Easter egg range, offering a wide variety of sizes and price options for our Cadbury fans to choose from.
"The Traditional Gift Shell Eggs are a new part of the range for 2023, replacing the Large Shell Eggs.
"There are eight different eggs available as part of the Traditional Gift Shell Eggs range, including Cadbury Creme Egg, Cadbury Dairy Milk Giant Buttons, Caramel, Twirl, Cadbury Mini Eggs, Crunchie, Twirl Orange and Wispa Easter eggs."
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