Mailchimp began not as a billion-dollar startup with venture backing, but as a practical tool created inside a struggling Atlanta web-design agency. In 2001, Ben Chestnut and Dan Kurzius built the email-marketing service to help small-business clients stay in touch with their customers. Twenty years later, that side project had become one of the most recognisable software brands in the world and was acquired by Intuit for approximately $12 billion.
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