For 12 years, the John Lewis Christmas advert has been the UK’s signal to commence festive operations. What a magnificent tradition this has become. Every year, come November, everyone gathers around their social media platform of choice and watches a person or a thing do something bittersweet and completely unrelated to the workings of a modern-day department store, while some poor wisp bleats out a slowed-down, acoustic version of a song that everyone previously thought was a banger. And then they spend the rest of the day arguing with strangers about how much it made them cry. It is beautiful.
This year’s advert has just dropped: a man learning to skateboard to bond with his foster child. To mark this important moment in British history, let’s count down the Top 10 John Lewis Christmas adverts.
