
BETBY has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reaffirming its focus on excellence, leadership, and strategy across both sports and business.
Following the success of the campaign’s initial phase, this new chapter strengthens the narrative around trust, decision-making, and visionary leadership, drawing a strong parallel between Carlsen’s mastery on the chessboard and BETBY’s role as a leading force in esports betting and sportsbook technology.