BETBY has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reaffirming its focus on excellence, leadership, and strategy across both sports and business.
Following the success of the campaign’s initial phase, this new chapter strengthens the narrative around trust, decision-making, and visionary leadership, drawing a strong parallel between Carlsen’s mastery on the chessboard and BETBY’s role as a leading force in esports betting and sportsbook technology.
“Magnus Carlsen is not only a world champion but a symbol of intellect, precision, and leadership. The campaign captures the idea that even the greatest minds can stumble when stepping outside their area of expertise, yet when it comes to strategy and calculated moves, Carlsen always prevails,” Pierre Pulis, Head of Marketing at BETBY, said.
“This mirrors BETBY’s philosophy: in the fast-paced and competitive world of sports betting technology, industry leaders rely on BETBY to make the right moves and stay ahead,” Pulis added.
BETBY sustains campaign with chess stalwart Magnus Carlsen
At the heart of the campaign is the message “Leaders Choose Leaders.” The concept underscores that just as Carlsen makes the smartest moves on the chessboard, the top betting operators and businesses choose BETBY for its innovation, dependability, and high-performance solutions.
BETBY positions itself as a strategic ally to its partners, echoing the same foresight and analytical precision that define Carlsen’s approach to chess.
The campaign’s continuation aligns with BETBY’s participation at the SiGMA Central Europe, where the company is set to reinforce its standing as an industry innovator in the global sportsbook arena.
BETBY’s comprehensive esports and sportsbook portfolio spans over 500,000 events per month, offering 8,000 betting markets and coverage across 125 sports and 50 esports titles. Its in-house product, Betby.Games, powers more than 400,000 live simulated matches monthly across 25 virtual sports with full video integration.
The firm’s premier esports offerings include fan-favorite titles such as CS2, Dota 2, League of Legends, VALORANT, Call of Duty, Rocket League, and FIFAe, covering the most competitive scenes in modern gaming.
BETBY’s momentum continues with an impressive third-quarter performance in 2025. The company reported a 56.07 percent year-on-year rise in gross gaming revenue (GGR), alongside a 24.92 percent increase in total bets and a 19.45 percent growth in active players, highlight its sustained expansion and growing influence in the global betting technology market.
