With streaming services facing alarmingly high rates of consumers subscribing to a product and then churning out of it, Magid has released new data from its SubScape service that indicates those high churn rates hide a more important insight: Not all churn is the same and not all churn is bad.
The company’s latest product SubScape is designed to offer prescriptive solutions for acquisition and retention in the ongoing streaming wars and is based on newly identified audience segments that reveal key insights about subscriber motivations and solutions for engagement.
