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Salon
Salon
Sophia Tesfaye

MAGA influencer class breaks White House

For years, Donald Trump benefited from an informal court of influencers, podcasters and self-appointed power brokers who claimed unusual access to the former reality TV star. During his presidential campaigns and midterm election cycles, that ecosystem amplified Trump’s message and bypassed traditional Republican institutions. Now it’s colliding with the basic mechanics of governing and embarrassing the administration by creating a parallel power structure of clout chasers around the presidency.

This week alone offered multiple remarkably different examples of the same phenomenon. In one, alleged pardon brokers sold access to Trump’s orbit as a luxury service. In another, one of Trump’s most influential MAGA personalities allegedly converted that proximity into a payday on the prediction markets. And in another example, a freshman Republican congressman threatened to derail House business over a feud with one of Trump’s favorite influencers.

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