The ‘Made in Kerala’ brand, aimed at marketing indigenous products from the State at domestic and international levels, is set to become a reality soon, with the government constituting a State-level committee and taluk level committees to scrutinise applications from enterprises for Kerala branding of their products.
The Kerala branding is expected to significantly improve the marketing opportunities for producers and manufacturers who are willing to comply with the criteria prescribed for ensuring the quality standards of products.
The brand will project the State’s commitment to quality, ethical and responsible industrial practices, and enable Kerala’s enterprises in tapping the potential of the global market with its unique identity. Along with the various products usually associated with Kerala, including handloom saris or its various food products, any enterprise that satisfies a list of conditions can apply for the branding.
