At the Auto China 2026 motor show in Beijing, Xiaomi’s booth was among the most crowded, with visitors packing the space to catch a glimpse of the company’s founder and chief executive, Lei Jun, a figure whose status in China is close to celebrity.
Earlier in April, Xiaomi had already drawn widespread attention with a high-profile endurance test led by Lei Jun, who personally drove a Xiaomi SU7 Pro from Beijing to Shanghai - a journey of around 1,300 kilometres - with just a single charging stop.
