Until recently, the last time anybody queued for anything on the King’s Road was for the Boxing Day sales at Peter Jones. Yet here on a midweek night, snaking out of a green frontage aglow with the promise of a good time, there usually always be found a queue of Gen Z-ers who look like they wouldn’t be seen dead in John Lewis.
They wait patiently for a table at Alley Cats (342 King's Road, SW3, alleycatspizza.co.uk), a Marylebone pizza sensation that could have had the pick of anywhere in London for its second restaurant. So why choose Chelsea?“Chelsea chose us,” says head chef Francesco Macri. “There is definitely a buzz in the area these days. People are more willing to travel the extra mile.”
