A retail expert has detailed how furniture retailer Made.com went from wanting to be the "online IKEA" to a "car crash" as the company entered administration and axed hundreds of jobs.
The jobs have been lost despite Next buying its brand, websites and intellectual property for £3.4m.
The deal did not include staff while administrators from advisory firm PwC confirmed the move will result in 320 redundancies, while a further 79 employees who had resigned and were working their notice have also been forced to leave the business immediately.