Famed Manchester fashion brand Gio-Goi has launched a new collaboration with sportswear giant Umbro - paying homage to their roots with nods to both acid house music and football culture. The new range has launched to coincide with the World Cup 2022.
Gio-Goi was first launched by Manchester brothers Anthony and Christopher Donnelly in 1988 at the height of Madchester's rule over the music world. Now the label is being powered forward by the Donnellys' sons, who have modelled some of the new Gio-Goi x Umbro collection.
The range aims to blend the brothers' connections to both Manchester United and Manchester City as well as dance culture. And it is a particularly fitting collaboration for the lads, who grew up in Benchill, in the shadow of Umbro's former HQ in Wythenshawe.
