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France 24
France 24
National
FRANCE 24

Macron hosts summit to urge support for cinema amid impact of AI, streaming

Emmanuel Macron Lee Jae Myung VALERY HACHE France Artificial Intelligence George Clooney Thierry Fremaux United States
Warning of the dangers of AI, Lee said: 'The audiovisual industry must be rooted in human creativity and ... human emotions.'
Warning of the dangers of AI, Lee said: 'The audiovisual industry must be rooted in human creativity and ... human emotions.' © Valery HACHE / POOL/AFP

French President Emmanuel Macron on Monday called for stronger international efforts to protect cinema from the disruptive impact of artificial intelligence and streaming platforms while hosting more than 200 industry figures at the Lumière Summit in southern France.

French President Emmanuel Macron on Monday called for cinema to be protected in the age of artificial intelligence and streaming platforms, as he hosted a summit with global entertainment chiefs including major US studio bosses.

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