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Evening Standard
Evening Standard
Business
Anna Wise

MAC entices staff to transform into TikTok live shopping hosts

MAC staff who become faces of the live channel will be offered a percentage of any sale that they drive on TikTok Shop (MAC Cosmetics/PA) -

A major beauty brand is enticing all its UK employees to earn a cut of any sales they drive on TikTok Shop in a bid to cash in on the rapid rise of the influencer-led beauty market.

MAC Cosmetics is kitting out shops with mini studios for its makeup artists to host live shopping shows when it launches on TikTok Shop on April 2.

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