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Tribune News Service
Tribune News Service
Sport
Mac Engel

Mac Engel: The value of Instagram or TikTok for a college athlete isn’t a giant pile of money

FORT WORTH, Texas — Social media is the four-letter word that has changed just about everything in our world, up to and including the purity and sanctity of college football.

Before Facebook, Instagram, TikTok, Twitch, LinkedIn, Twitter and the rest, college football was as pure as Lake Geneva, and as innocent as your local preschool.

That’s not true, but we love to convince ourselves that the world was always better when were younger.

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