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The Independent UK
The Independent UK
National
Anna Wise

MAC Cosmetics to host live TikTok shopping events from its UK stores

TikTok Shop Mac MAC Cosmetics TikTok United Kingdom
  • MAC Cosmetics is offering its UK employees the opportunity to earn commission from sales generated through TikTok Shop, from 2 April.
  • The beauty brand will equip its stores with dedicated mini studios to host live shopping broadcasts and product demonstrations on the platform.
  • Makeup artists will be encouraged to lead these sessions, with those participating receiving a percentage of any sales they drive on TikTok Shop.
  • MAC, a brand under the Estée Lauder group, claims to be the first major beauty brand in the UK to extend this affiliate opportunity to its entire workforce.
  • This initiative aims to leverage the rapid growth of the influencer-led beauty market on TikTok Shop, which has seen beauty sales increase by 60 per cent year-on-year in 2025.

IN FULL

MAC offers commission to UK staff to sell products on TikTok live

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