It’s not just M&S’s fashion that has gone viral in recent years; the British retailer’s fragrances have become equally covetable. Scents from the Discover range cost as little as £12, while the more premium Apothecary line rivals the likes of Le Labo, and regularly sells out.
Promising the same affordability but with extra luxury appeal, M&S’s new in-house brand, Studio, is an edit of eight fragrances, packaged in chic glass bottles reminiscent of Byredo and Dior.
