M&S to remove ‘best before’ labels from 300 fruit and veg items to cut food waste

The decision is the latest step in the slow death of the best before date. Photograph: Marks and Spencer/PA

Marks & Spencer is planning to remove “best before” labels from 300 varieties of fruit and vegetables in its stores to cut food waste.

The change, to be rolled out this week, will rely on customers using their judgment to determine whether goods are still fine to eat. The measure will affect 85% of the supermarket’s fresh produce offering.