Tightening budgets mean for many people shopping around to get the best deals on a food shop is essential. And as shoppers try to tighten the purse strings many supermarkets are looking at their own ranges to try to tempt people through their doors.
Asda has been pushing its bright yellow packaged "Essentials" range which has won many customers over. Elsewhere Tesco and Sainsburys are among those offering an Aldi price match where they charge the same price as the budget supermarket for a key selection of items.
Even M&S, long regarded fairly or unfairly as the 'posh' supermarket, has come up with its own cut price grocery range. Branding it the 'Remarksable Value' range, many shoppers have taken to social media to praise how the once upmarket shop is slashing the cost of the weekly groceries.
