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The Guardian - UK
The Guardian - UK
Business
Nils Pratley

M&S’s revival is the real deal – don’t mess it up again

The exterior of a Marks and Spencer store
Pre-tax profits are up by 41% with the M&S balance sheet at its strongest since 1997. Photograph: Hollie Adams/Reuters

It is three years exactly since Archie Norman, the chair, said he’d spotted “green shoots” of recovery at Marks & Spencer, and, after a delay caused by the cost of living blight, a bloom has indeed appeared. Pre-tax profits rose 41% last year to £672m (or 58% to £716m ignoring “adjusting” items). Chief executive Stuart Machin, switching the metaphors from botanical to nautical, reckons there is “wind in our sails”.

The performance is definitely radically improved. The only real blemishes were in the international division, where the collection of overseas franchises and partnerships seems to have been an afterthought to the self-help programme at home, and at the joint venture with Ocado in food, which is producing the familiar sight of lively sales growth but bottom-line losses.

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