M&S’s viral Dubai-style pistachio chocolate bar is bound to sell out – but how does it taste?

I got my hands on the bar to see if the hype was valid - (M&S)

Unless you've taken a digital detox of monumental proportions, you’ll have heard about the chocolate sensation taking over social media. “Dubai chocolate” as it’s become known, has racked up more than 120 million views on TikTok, sparked a global craving for pistachio cream, and even contributed to international nut shortages. Yes, really.

The original Dubai chocolate bar was made by luxury confectionery brand, Fix Dessert Chocolatier, in the UAE. The now treat is a nod to the traditional Knafeh dessert, which is made with spun pastry dough, layered with cheese, soaked in a sweet, sugar-based syrup and finished with a sprinkling of pistachio. The chocolate bars feature a filling of pistachio cream, crispy Kadayif (a fine vermicelli pastry), and a hint of tahini. Think Ferrero Rocher meets baklava, but richer, and infinitely more difficult to track down.