M&S has reunited British icons Dawn French and Jennifer Saunders in this year's feel-good festive food ad. The Christmas campaign, launched today, features a series of eight different adverts, culminating in a New Year’s Eve special.
They all star the Christmas Fairy – voiced by French – who leaves her perch atop the Christmas tree, looking for a new “very special friend”. Set in a cosy home, Fairy heads straight for the family dog’s basket and brings to life a tattered, yet adorable, chew toy.
As Duckie (Saunders) finds her voice, she is then chased by dog Wylie, delighted to see his favourite toy awakened. Fairy works her magic and Duckie learns to fly out of his reach as they then soar over a Christmas table spread of M&S festive favourites.