Shoppers could well be forgiven for thinking when it comes down to our favourite supermarkets the budget brands lead the way. But while Aldi and Lidl regularly take top spot for the cheapest offering it seems our tastes differ when it comes to voting for which we like best.
Which? consumer magazine has just published the results of its poll of 3,000 customers to find the best supermarket. They marked stores on everything from value at the till to the shopping experience.
And it appears that M&S was offering more of what the shoppers wanted with it taking the title with its Simply Food stores beating the traditional top four with a 78 per cent approval rating across the criteria. It pipped Aldi into second place by a single point after the budget brand notched up a 77 per cent rating.
