Aldi is well known all around the UK, existing as a cheap and cheerful choice for a grocery shop. Having won countless awards, like the Great Taste Awards 2021, the supermarket chain is a favourite among many households.
The results of an annual Which? survey may come as a shock to Aldi lovers, however, as it has been knocked off the top spot as the nation's favourite supermarket. Which? surveyed 3,057 members of the public online in October, and 1,304 reported their online grocery shopping experience.
In what might be considered an unexpected turn of events, the new champion is none other than upmarket in-store supermarket M&S, which is not exactly the budget supermarket's closest competitor. It is all the more surprising with the ongoing cost of living crisis, which has seen the prices on supermarket shelves take a hike.
