Marks & Spencer is making a big change to fresh fruit and vegetable products sold in its stores. The supermarket has announced that it will remove “best before” dates from more than 300 products in a bid to reduce food waste.
Following a successful trial, the retailer will scrap the dates from fresh produce across its stores from this week. M&S hopes the move will encourage customers to use their judgment to decide when food is no longer suitable to eat rather than simply chucking it away.
The "best before" dates on fruit and veg will be replaced by a new code that M&S store staff will use to check up on freshness and quality. Fruit and vegetables, including popular commonly-wasted items such as apples and potatoes, make up 85 per cent of M&S’s produce offering.
