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The Guardian - UK
The Guardian - UK
Business
Jane Clinton

M&S inspired by Deborah James to list bowel cancer symptoms on toilet roll packs

Campaigner Deborah James
Campaigner Deborah James was made a dame, receiving the honour from Prince William, after raising more than £6.5m for Cancer Research UK. Photograph: @bowelbabe/Twitter

Marks & Spencer will add information about the signs and symptoms of bowel cancer on its toilet roll packaging in a move inspired by the cancer campaigner Dame Deborah James.

The changes, which come into effect from September, are part of the retailer’s partnership with Bowel Cancer UK. M&S will also make a £50,000 donation to the charity which James, who has incurable bowel cancer, represents as a patron.

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