Campaigners have criticised for M&S over its children's clothing range based on the new Jurassic World Dominion film. The film hit cinemas earlier this month and is the sixth instalment in the Jurassic Park franchise.
While the retailer features both boys and girls in its promotional images of the new collection, the majority of products fall under the boys section on the website - sparking anger among some shoppers.
Let Clothes Be Clothes, a campaign to end gender stereotyping in the design and marketing of childrenswear, highlighted the issue on social media.
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Campaigner Francesca Mallen tweeted: "I watched #JurassicPark at the cinema on my 14th birthday. I loved it, read the book and adored @lauradern "women inherits the Earth." Surely #JurassicWorldDominion is for all children? Why @marksandspencer are ALL your licensed JP clothes for BOYS ONLY? AGAIN! Thread.
"This promo image shows girls and boys, but all the clothes are listed as 'boys' and don't appear in the girls categories online Girls LOVE dinosaurs, they WANT dinosaur clothes and M&S are missing a trick by halving their potential market."
The range includes everything from hoodies and T-shirts to a bomber jacket and pyjama sets.
Only a couple of T-shirts appear in the girls section of the website, but both are pictured with boys wearing them instead.
While the website features photos of boys and girls wearing the range, it's mostly the boys section where the items appear.
Francesca Mallen, of Let Clothes Be Clothes, told the Manchester Evening News' Manchester Family : "The promo images look great, but that's not translated on the website... I'm hoping M&S are just slow releasing the range, because there are items in the girls section in store."
Another parent, whose eight-year-old daughter loves 'everything to do with dinosaurs', said: "It's great that the range is for both, but why does most of it only show under boys?
"My daughter loves dinosaurs and if she sees it then she'll want it anyway, but I don't see why clothes are separated in this way."
A spokesperson for M&S said: "The Jurassic World collection at M&S is unisex and available for children aged 6-16 years. The Jurassic World collection has been shot featuring boys and girls, further product imagery will be live on M&S.com later this month."
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