Marks & Spencer has kicked off the Christmas ads season showcasing glamour and featuring celebrities such as Sophie Ellis-Bextor and Tan France, after focusing on charities for its clothing and home advert last year.
Launched with a starry event at a cinema in Leicester Square in London’s West End, the ad features its protagonists taking on festive tasks they might not like to please a loved one – such as gluing together a child’s snowman sculpture and putting an angel crafted from a toilet roll on top of a tree instead of a more glitzy decoration.
