Marks and Spencer's Christmas 2022 ad campaign brings-to-life how a gift given from M&S this Christmas will keep on giving, with the retailer donating £1million to 1,000 community groups and good causes through Neighbourly – a unique giving platform M&S has worked with since 2015.
Directed by the filmmaker Michael Gracey, best known for directing The Greatest Showman, the advert is set on Christmas Day on a quiet cul-de-sac and features a series of gifting moments. Inside each home something unusual is happening … every time an M&S gift is opened, there is an unexpected occurrence that disrupts family Christmases and draws them to the street outside to find it taken over by aneclectic range of real-life community groups who will benefit from M&S donations – from bikers with hearts of gold to brass bands.
Neighbourly and M&S worked together to identify the 1000 community groups who will receive funding – as well as shortlisting nine to feature in the TV campaign.
