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The Independent UK
The Independent UK
National
Joseph Rachman

M&S asks small ice cream parlour to change name of Percy Pig product

Fabio’s Gelato

An ice cream parlour has rebranded its Percy Pig product after M&S asked the shop to stop using a name similar to its popular sweet.

Fabio’s Gelato had only been making its new Percy Pig flavour for a week when owner Fabio Vicenti received a letter from M&S.

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