Beauty enthusiasts get your make-up brushes ready, because M&S are set to officially begin stocking one of the UK's most prestigious brands - Benefit Cosmetics.
The high-street retailer announced this week that they will be launching more than 200 products from the iconic brand both in store and online later this year.
Starting from Autumn/Winter, M&S customers will be able to shop the Benefit collection at M&S.com with free click & collect next day delivery to over 700 M&S locations.
Five destination stores - Camberley, Cheshire Oaks, Handforth Dean, Hedge End and Lisburn - will feature a Benefits Cosmetics counter, meanwhile an additional 10 stores will have the products displayed in a bespoke Benefit Cosmetics fixture.
It means that shoppers will be able to stock up their make-up bag with some of the popular brand's cult favourite products, including the Benetint, They’re Real! Mascara, the POREfessional Face Primer, Hoola Bronzer and Gimme Brow+.
It comes just after they launched an exclusive online and in-store partnership with one of the biggest skincare and beauty brands in the world - Clinique.
It is the latest partnership that has been launched through the retailer's "Brands at M&S" strategy which aims to give its 22 million customers more reasons to shop with them.
The strategy has seen the British retail giant launch third party brand partnerships with the likes of Aveda, Jack Jones, Hobbs, Joules and much more.
Tara Singleton, Head of Beauty at M&S, said: “We are so pleased to be welcoming Benefit Cosmetics as our latest partner as we continue to introduce dynamic third-party brands to complement our own beauty offer, helping us become more relevant, more often for our customers.
Beauty plays a big part in our ‘Brands at M&S’ strategy as we know brands such as Benefit Cosmetics inspire loyalty and repeat purchase around their cult products and therefore play an important role in how and where customers shop.
Bringing these brands to M&S.com and selected stores, will give customers – both existing and new – more reasons to shop with M&S.”
The high-street retailer has said that the past 12 months has seen their M&S Beauty "go from strength to strength" as it becomes more relevant with its customer base.
Benefits Cosmetics General Manager Sarah Harbon said: "The launch of Benefit Cosmetics on M&S reflects our commitment to making our products accessible, we are passionate about building a beauty community for all and delighted to be joining M&S Beauty.
The partnership will provide a unique omnichannel opportunity for new and our existing customers to easily shop and discover the UK’s no. 1 Prestige Makeup brand alongside leading British retailer, M&S.”
Don't miss the latest news from around Scotland and beyond. Sign up to our daily newsletter here.
READ NEXT:
