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The Guardian - UK
The Guardian - UK
Business
Mabel Banfield-Nwachi

M&S advert banned for featuring model who looked ‘unhealthily thin’

ASA
The ASA said it received complaints about three other M&S adverts but they were not upheld.
The ASA said it received complaints about three other M&S adverts but they were not upheld. Photograph: Jason Cairnduff/Reuters

An advert by high street retailer Marks & Spencer has been banned for featuring an “irresponsible” image of a model who appeared “unhealthily thin”.

The Advertising Standards Authority (ASA) said the model’s pose, choice of clothing and the camera angle which seemed to tilt downwards all contributed to the impression she was too thin.

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