Deodorants are supposed to make you smell fresher - but how would you like to give your armpits an eau de Marmite instead?
In what was possibly one of the most unexpected crossovers in history, Lynx joined forces with Marmite to launch a fragrance that combined the sandalwood scent of Lynx Africa with the savoury spread in a body spray. Lynx dubbed the result the “scent of the century”.
The scent actually came out back in 2020 to mark 25 years of Lynx Africa, and is also available as a shower gel for anyone who’s interested. But some shoppers have recently been sharing their horrified reactions after spotting it for the first time.