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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Eamon Lynch

Lynch: The power flex by star players could reshape more than just the PGA Tour

Numbers are the highest degree of knowledge, if Plato is to be believed, but also the lowest form of thirst for social media gobdaws whose fanciful figures are now considered reliable, or at least repeatable. Take the $600 million widely “reported” as the value of Jon Rahm’s contract with LIV. That sum began as nothing more than speculative slobbering, was amplified by anonymous aggregators, then legitimized by traditional media outlets happy to exploit unsourced rumor in pursuit of traffic. Pity the historians of this period who will someday have to distinguish eyewitnesses from ‘I heards.’

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