HOYLAKE, England — The organizations that run golf’s major championships share a common mission — foundational for some, adopted more recently by others — to grow the sport while preserving its values. This shared mandate distinguishes those bodies from the professional tours, which use similar platitudes as window dressing on their actual objectives of rewarding members and executives.
Against that goal, the PGA Tour has exceeded expectations, and perhaps good taste. World No. 1 Scottie Scheffler has played 19 events this season, won twice, and averaged north of $1 million per start, with the fertile fields of the FedEx Cup playoffs still to be plowed. Granted, Scheffler has produced consistently high finishes during this campaign, but the Tour’s benevolent new economics are less trickle-down than tsunami. Patrick Cantlay hasn’t won this season but his prize money through July 20 exceeds Brooks Koepka’s haul in 2019, when his three wins included a major. The average on-course earnings on the PGA Tour currently stand at $1.8 million, with seven events and bonuses still to count. Why? Because of events like the Arnold Palmer Invitational. In 2021, the API’s purse was $9.3 million. A year later, it was $12 million. This year? $20 million.
