Calling all watch lovers! LVMH Watch Week 2026 is back for another year and this time, we’re expecting big things from some of our favourite watch manufacturers!
LVMH Watch Week 2026 is heading to Milan this year for a ‘New European Edition’ of the popular watch manufacturing event. 2026 marks the seventh edition of LVMH Watch Week where nine maisons will be displaying their new watches and collections.
From 19th - 21st January, T3 is covering LVMH Watch Week live and reporting on all the latest and greatest novelties showcased at the event. You can expect to see novelties from TAG Heuer, Hublot, Zenith, Bvlgari, Tiffany & Co, Louis Vuitton, Gérald Genta, Daniel Roth and L’Epée 1839.
If you want to know the latest news from LVMH Watch Week 2026, then stay tuned…
- TAG Heuer unveils a trio of new Carrera chronographs at LVMH Watch Week – my favourite isn't what you'd think
- Tiffany & Co arrives at LVMH Watch Week with a stunning chronograph – but you probably won't get one
- Zenith’s new DEFY Skyline watches take over LVMH Watch Week – and this one is my favourite
- Hublot’s new Novak Djokovic watch collaboration is a tennis fan’s dream
- Louis Vuitton's LVMH Watch Week collection includes stacks of new watches... and a clock van
- Bulgari hits LVMH Watch Week with some stunning watches – but it's movements are the real stars here
Welcome to T3’s live report of LVMH Watch Week 2026!
For the next few days, T3’s watch experts will be covering the latest news and launches from LVMH Watch Week that’s been hosted in Milan this year.
T3’s Home Editor and watch enthusiast, Beth – hi, that’s me! – is back again to report live on yet another watch event! Joining me to report on all things LVHM Watch Week is Sam Cross, T3’s Senior Staff Writer and watches expert, and we’ll both be posting about the new launches, themes and highlights from the event.
Keep this page bookmarked for the latest up-to-date news on LVMH Watch Week 2026, or head over to the Watches section of the T3 website for more!
TAG Heuer's trio of Carrera Chronographs
TAG Heuer has kicked off LVMH Watch Week with not one, not two but three Carrera Chronograph timepieces – here's everything you need to know.
Starting off strong, we have the TAG Heuer Carrera Chronograph. This retro, racing-inspired watch comes in a 41mm stainless steel case, and is powered by the TH20-01 movement. It comes in blue, green and black colours, complete with three chronograph counters and a date window at six o'clock.
Next up is the TAG Heuer Carrera Split-Seconds Chronograph which is the first time the brand has added a split-seconds model to the Carrera collection. Inside its 42mm titanium case is a lightly skeletonised dial which overlaps onto the chronograph counters. It has red accents on the counters, seconds hand and strap.
Finally (and my personal favourite from the trio), is the TAG Heuer Carrera Seafarer. This 42mm watch has a champagne dial with yellow gold and light blue accents on the subdials and markers, and it has an indicator for high and low tides. I'm obsessed!
Tennis fans will love this Hublot x Novak Djokovic watch
I might have to get into tennis seeing this new Hublot x Novak Djokovic watch!
At LVMH Watch Week, Hublot has debuted the Big Bang Tourbillon Novak Djokovic GOAT Edition. This watch comes in three colourways that correspond to the different court types that Djokovic has played and won on.
Green is for grass, orange is for clay and blue is for hard surface. Hublot has also released a limited number of each colour to mark Djokovic's tournament wins, so there are eight green watches, 21 oranges, and 72 blues.
The 44mm case of the Big Bang Tourbillon Novak Djokovic GOAT Edition is made from a composite that uses Lacoste polo shirts and Head tennis racquets. The caseback has a 3D mainplate which looks like the strings of a tennis racquet and has tennis ball-shaped bezel screws.
Zenith is feeling black and gold...
For LVMH Watch Week, Zenith has steered away from its 160th anniversary blue colour, and has gone for gold... black and gold, that is!
Like TAG Heuer, Zenith has debuted a trio of new DEFY Skyline watches, and has upgraded two of its other signature timepieces. The new Zenith DEFY Skyline Skeleton is the one that's caught my attention, though.
A bold combination of black and gold, the Zenith DEFY Skyline Skeleton has a black ceramic case and a gold openworked dial that shows off the El Primero 3620 SK calibre movement. The dial has a four-pointed star design, and features Zenith's ‘world’s first’ constant 1/10th of a seconds running indicator.
This Tiffany Timer is my favourite LVMH launch
Tiffany & Co has debuted my favourite watch from LVMH Watch Week, and of course, it comes in Tiffany blue.
Made to commemorate the 160th anniversary of Tiffany & Co's first chronograph, the Tiffany Timer measures 40mm, and is crafted from platinum. The crown and pushers are white gold which offsets the Tiffany blue dial and taupe alligator leather strap.
The Tiffany Timer is powered by the El Primero movement which comes from Zenith. Despite my love for it, the Tiffany Timer is limited to just 60 pieces so I doubt I can get my hands on it... one can dream though!
Gérald Genta sparkles with Geneva Time Only watch
Gérald Genta has dropped two new watches at LVMH Watch Week. The Geneva Time Only timepieces are available in two versions, so you can choose from either rose gold or white gold.
The dial of the watches have a grained finish which makes it look like it's sparkling. The hands and hour markers are made from rose gold, and there's a white minute track that runs around the outside.
The case is simple and round with a prominent crown on the outside. The watches are powered by the GG-005P movement and has a power reserve of 50 hours. From the offset, the Geneva Time Only watches from Gérald Genta may look simple but they're anything but once you look closer.
Daniel Roth embraces the rose gold trend with new Extra Plat Rose Gold Skeleton
Gold – yellow, rose and white – seems to be a big trend at this year's LVMH Watch Week, and Daniel Roth is no exception.
The Daniel Roth Extra Plat Rose Gold Skeleton is crafted from rose gold, and has an openworked dial that shows off the DR002SR calibre movement which is exclusively designed for this specific watch.
The watch has blue hour and minute hands, and silver lugs and screws in the movement. It's finished with a calfskin leather strap that matches the rose gold of the watch's case and crown.
Hublot Big Bang Original Unico is here to stay...
In addition to its Novak Djokovic watch which I covered earlier, Hublot also announced its new permanent Hublot Big Bang Original Unico collection.
The Hublot Big Bang Original Unico range is inspired by Hublot's 20th anniversary editions, but it's now no longer limited edition. The watches are now a permanent part of Hublot's portfolio and come in titanium, titanium ceramic, black magic and king gold colours.
Measuring 43mm, the Hublot Big Bang Original Unico has a Unico chronograph calibre movement and a carbon patterned dial. The hour markers are oversized and the cases have clear, bolt-like screws around the bezel.
Is this Louis Vuitton's most complicated watch yet?
As part of LVMH Watch Week, Louis Vuitton has dropped five new watches. The new line-up is incredibly vast, including tiger's eye dials and even a delivery van-style watch (yes, really!).
But my personal favourite is the Louis Vuitton Escale Worldtime, which might be the brand's most complicated watch yet. Measuring 40mm, the Escale Worldtime is crafted from platinum and has a dramatic blue dial that's busy to say the least.
The dial of the Escale Worldtime features multiple rings, including an outer ring with 24 city flags from around the world. The flags are hand painted and have three letters next to each one to denote which country it belongs to.
The watch is powered by the Calibre LFT VO12.01 movement, which gives it a 62 hour power reserve. It also has a solid 18K rose gold rotor and is finished with a blue leather strap.
Bulgari dazzles with its Tubogas Manchette cuff
For LVMH Watch Week, Bulgari has debuted new editions of its four most popular women's watches: Serpenti, Monete, Tubogas and Lvcea.
My personal favourite from the line-up is the Tubogas Manchette, a yellow gold watch and cuff that's adorned in a huge amount of colourful gemstones. Diamonds are dotted on the round dial which adds even more sparkle and playful shapes as it sits in the square cuff bracelet.
The Tubogas Manchette wraps around the wrist, and is powered by the Lady Solotempo BVS 100 automatic movement. The movement itself is ultra-thin which is a theme that Bulgari has been focused on the past few years.
Hublot's Samuel Ross collaboration is a masterpiece
As mentioned yesterday, Hublot has really pulled out all the stops for LVMH Watch Week, including a collab with Novak Djokovic and making the Big Bang Original Unico a permanent collection.
But my favourite from the line-up is the Big Bang Unico SR_A, the latest collaboration from Hublot and Samuel Ross. The watch has a skeletonised dial with two chronograph counters on either side. Crafted from ceramic, it measures 42mm and has white numbers running around the outside of the dial to represent the days of the month.
Powered by the HUB1280 calibre movement, the Big Bang Unico SR_A has a flyback chronograph and a 72-hour power reserve. It's finished with a honeycomb rubber strap and is limited to just 200 pieces.
Colourful dials are making a comeback!
It's only the start of January, so it's hard to say what the key watch trend of 2026 is going to be. But if the LVMH Watch Week launches are anything to go by, colourful dials could be making a comeback!
Yet again, blue seems to be the main dial colour of the year. While Zenith has actually steered away from blue since its anniversary last year, it still has some pops of blue, and Tiffany & Co is still putting its Tiffany Blue at the forefront of its designs.
Gold also seems to be prominent this year in both cases and dials. Louis Vuitton and Bulgari have definitely pulled out all the stops with its LVMH launches, including golden cuffs and yellow gold cases, bezels and straps all in one design.
I spy with my Louis Vuitton tiger eye...
I've just mentioned how yellow gold looks like a big watch trend for 2026, and Louis Vuitton is the perfect example of this with its new Escale Tiger’s Eye.
The Louis Vuitton Escale Tiger’s Eye sits in a 40mm case and is crafted from yellow gold, including the case, crown, bezel, hours and minute hands, and indexes. The bright gold looks beautiful alongside the black and brown pattern of the tiger's eye dial.
Powered by the Calibre LFT023 movement, it has a 50 hour power reserve and a rose gold micro-rotor which can be seen via the caseback. The Louis Vuitton Escale Tiger’s Eye actually uses three different golds – yellow, rose and white – the latter of which is used in the caseback's plate which is engraved with '1 of 30'. I'm obsessed!
Zenith shows off new chronographs with the DEFY Skyline Chronograph
As part of Zenith's trio of watches announced at LVMH Watch Week, the Zenith DEFY Skyline Chronograph is one of my favourites to be shown.
Powered by the El Primero 3600 calibre movement, the Zenith DEFY Skyline Chronograph has three chronograph counters and a 60-hour power reserve. The chronographs include a small seconds chronograph, a 60-minute chronograph and a 60-second chronograph.
A date window sits between four and five o'clock, and the dial has a fun gradient design that fades from dark to light black to the centre. It also has white and red accents around the dial for some extra colour.
Start your engines with this TAG Heuer Carrera Split-Seconds Chronograph
Sticking with chronographs, the TAG Heuer Carrera Split-Seconds Chronograph is a racing-inspired timepiece that's just as powerful as it looks.
Powered by the Calibre TH81-01 movement, the TAG Heuer Carrera Split-Seconds Chronograph has a 65 hour power reserve and is crafted from grade 5 titanium. It has three chronographs, including a split-seconds subdial, complete with red and white lacquered hands.
A Victory Wreath is engraved on the movement which can be seen via the caseback.
L’Epée 1839 debuts La Regatta vertical clock
While watches are the main focus of LVMH Watch Week, we always see a few exciting timepieces that aren't completely restricted to the wrist. The new L’Epée 1839 La Regatta is a perfect example of this.
The L’Epée 1839 La Regatta is a one-of-one vertical clock, inspired by how a racing skiff sails through water. Its design features Grand Feu enameling on the 'hull' and parts of the boat, and exposes the movement at the centre.
Powered by the L’Epée 1839 in-house calibre movement, the clock has an eight day power reserve and shows off its escapement, jewels, and hours and minutes. It's a very unique piece that's sure to appeal to avid watch collectors.
A Louis Vuitton time-telling truck?!
Like L’Epée 1839, Louis Vuitton has debuted an unusual piece of watch manufacturing called the Camionnette.
The Louis Vuitton Camionnette weighs just 7kg, and is a time-telling LV-branded truck with a mini suitcase in the back, complete with a manual winding movement.
Made from aluminium and steel, the Louis Vuitton Camionnette has a steel winding key which when fully wound, gives the 'truck watch' eight days of power reserve. It's a fun, unique piece, and if that wasn't enough, there's also a diamond and sapphire studded version for a bit more bling.
Bulgari's movements have stolen the show...
Bulgari has announced a fair few watches during LVMH Watch Week, including a new Serpenti, Lvcea and the standout Tubogas Machette cuff which I reported further down this blog. But it's the movements you should be most excited about.
Featured in the Maglia Milanese Monete, the watch is powered by the Piccolissimo BVP100 movement which weighs just 1.9g and is 2.5mm thick. This has been a key theme with Bulgari as the brand has focused on ultra-thin movements over the past few years, and has even won some awards for it.
The watch the movement is in is pretty beautiful too, as it's made from rose gold and the dial itself is cleverly hidden by a case of diamonds.
And that's a wrap!
LVMH Watch Week 2026 ends tonight, and quite frankly, I think I've covered every watch that's been announced! So, let's do a quick recap.
TAG Heuer, Zenith and Hublot really stole the show this year, as each brand announced at least three new watches, and upgrades to other timepieces, including new dial colours and permanent collections.
But the other six brands had some pretty big announcements too, including Bulgari's new thin movement and Louis Vuitton's Escale Worldtime that's decorated with 24 colourful flags.
Some key trends I've noticed from this year's launches, and hope to see continue throughout 2026, are colourful, stone dials, gold making a huge comeback, and more unusual timepieces that aren't solely for the wrist, like pocket watches, Louis Vuitton's Camionnette time-telling van, and L’Epée 1839 La Regatta vertical clock.
2026 looks like it's going to be an exciting year for watchmaking if LVMH Watch Week is anything to go by!
