- LVMH U.S. CEO Anish Melwani expressed relief over the decline of the "quiet luxury" trend, arguing that while understated elegance has long existed within LVMH brands, the trend limited consumer expression and choice in the luxury space. As the industry shifts, European luxury brands now face a new challenge in the form of potential U.S. tariffs under President Trump's proposed plan, which may lead to price hikes that consumers are expected to absorb.
The CEO heading up operations for designer empire LVMH in the U.S. said he's glad to see the back of the "quiet luxury" trend.
