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Fortune
Fortune
Prarthana Prakash

LVMH invests in $2,000 TikTok-viral ski jacket maker

Moncler LVMH Remo Ruffini Luxury Bernard Arnault
Pedestrians walk past a Moncler SpA store (Credit: Birgit Krippner—Bloomberg/Getty Images)

Moncler has had a dream run selling its exorbitantly priced winter jackets and ski gear—so much so that it has attracted the attention of luxury behemoth LVMH. 

The French conglomerate just bought a 10% stake in Double R, the investment vehicle owned by Moncler CEO Remo Ruffini, which is on track to become Moncler’s largest shareholder. 

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