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Fortune
Fortune
Prarthana Prakash

LVMH heir Frédéric Arnault will become CEO of the brand that popularized ‘quiet’ luxury. What could this mean for the French giant’s succession plan?

Frédéric Arnault speaking on stage (Credit: Brian Ach—Getty Images/TAG Heuer)

Frédéric Arnault, one of LVMH CEO Bernard Arnault’s five children, will helm Italian luxury label Loro Piana.

Frédéric was appointed CEO of watchmaker Tag Heuer in 2020, and in 2024, he became the boss of LVMH’s entire watch division.

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