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Evening Standard
Evening Standard
Business
Emma Magnus

Luxury homes, video tours and a Netflix series: meet the propfluencers taking over London's property scene

The property industry is changing. Almost 5,000 high street sales and lettings agencies closed last year, according to Property Industry Eye.

Since lockdowns, we have seen a rise in self-employed estate agents, a shift in the way that properties are marketed online — fewer static images and Matterports; more slick tour videos — and a growing number of sales made on social media.

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