Formula One motor racing might be just the kind of noisy marketing tool luxury car makers need in the hush of the electric era.
The recent global wave of interest in the motorsport has taken even longtime fans by surprise. In the U.S., some of it has to do with a Netflix documentary called Drive to Survive, which has attracted a younger and more diverse audience. In China, the rise of a homebred star in 23-year-old Alfa Romeo driver Zhou Guanyu has helped rev up interest.
