Beyond sending congratulatory bouquets to the 2024 Oscars winners, luxury brands are basking in the glow of their success this week. The latest Red Carpet Power Rankings, based on data from Launchmetrics in partnership with The Hollywood Reporter, have revealed record-breaking media-impact value for high-end labels like Louis Vuitton, Gucci, and Tiffany & Co., among others, as well as for the best-dressed stars of the night.
The 2024 Oscars proved to be a goldmine for brands, with the event garnering the largest viewership since the pre-pandemic ceremony in 2020. The Academy Awards attracted an average of 19.5 million viewers, up from 18.76 million in 2023, making it the most-watched event of the 2024 awards season. This surge in viewership translated into millions of dollars in estimated earned value for the luxury labels showcased on the red carpet at the Dolby Theatre.
