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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Luxury beauty brand opens its first ever store in Liverpool

A new luxury store has opened its doors in Liverpool ONE.

Rituals, the luxury bath, body and homeware brand, has launched at Grosvenor-operated Liverpool ONE - its first in the city.

Located on South John Street, the 1,700 sq ft store stocks the brand's full range of luxurious yet affordable products, ranging from skin and body care, to scented candles and fragrance sticks.

READ MORE: I tried a hair mask 'better than Olaplex' and looked like I'd come out the salon

The opening of Rituals also marks the first store opening of the year for Liverpool ONE in 2022.

The launch follows a hugely successful 2021, during which the leading shopping destination welcomed major names such as OMEGA, Castore and Bershka, plus saw an impressive 8.2% increase in sales compared to the same period in 2019, outperforming the UK’s overall figure of 2%.

Penny Grivea, managing director for UK & Ireland at Rituals, said: "We are so excited to have opened at Liverpool ONE, our debut store in the city. As we continue to expand our retail footprint across the country, Liverpool ONE will be a key location for us, as the destination has both a strong, loyal customer base, as well as the ability to continuously attract visitors from across the country and internationally.

"We're excited to introduce the unique Rituals retail experience to shoppers in the city and show them how to transform daily routines into meaningful rituals."

Alison Clegg, managing director, Asset Management at Grosvenor, added: "We are delighted Rituals has chosen Liverpool ONE as the destination of choice for its debut in the city. It is a great addition to our continually evolving wellness and premium lifestyle offering, providing a quality choice for shoppers and solidifying our position as one of the UK’s leading retail and leisure destinations.”

The opening follows news that Russell and Bromley, the premium British footwear and handbag brand, has signed for a new 3,000 sq ft store, also to be located on South John Street.

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