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Axios
Axios
Business

Lust for TV dollars is driving the current upheaval in college sports

Big Ten Big 12 Fox UCLA USC

The upheaval going on in college sports that has seen multiple major schools switch conference allegiances is being driven almost entirely by a lust for TV dollars.

Why it matters: The gulf between the haves and the have-nots created by the ocean of money in college sports is only going to get wider.

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