When Lush opened the doors to its new Covent Garden store earlier this month, there were plenty of shoppers that braved the rain to smell the sweet scent the chain is known for and snap up bath bombs, shampoo bars and face masks. A free gift for the first 100 paying customers was obviously also a good enticement. But one face not present was Mark Constantine, who co-founded the beauty retailer in 1995. He says light heartedly: "I'm not allowed to go to launch days because I always look too serious."
Speaking ahead of Lush's 16th London site welcoming consumers for the first time, he adds: "I always worry, you know, that all the things I have planned and did are not quite right.... no customer wants to come in with me looking like that."
