For many of us there is nothing quite like real butter. And for decades the name Lurpak has been one of the nation's favourites.
But with the cost of living rises hitting everything from food to fuel many are taking a closer look at the prices on shelves. And this week one shopper was left reeling after spotting a 500g pack of Lurpak was marked up at £5.
The Iceland customer was left shocked at the price, especially as she said just a short while ago it was just £3.65. And after taking to Twitter to share the information others were quick to agree with once branding it as 'insane', reports BristolLive.